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Digital marketing is the advertising of brands and their products or services through digital channels such as search engines (Google, Yahoo, Yelp, Bing), websites, email, social media. These digital channels allow businesses to integrate seamlessly with existing and potential customers as well as increase brand awareness. SEO Discovery offers SEO, SMM, PPC, Content Writing, Online Reputation Management (ORM), Affiliate Marketing, Email Marketing, Inbound Marketing, Online PR, Website Design and Development and Web Analytics services. Internet marketing is an invaluable tool for all businesses and brands these days. At SEO Discovery, we've helped grow all types of businesses, from mom-and-pop shops to highly accredited businesses around the world. It involves building a buyer personality by identifying the needs of the audience and creating valuable and relevant content. However, it does not help all businesses equally. If you are a B2B company, your marketing efforts are centered around online lead generation whereas for a B2C company the goal of your marketing efforts is to attract people to your website and increase sales.

It can be a dilemma to understand how much to spend on your marketing efforts but some methods can help you determine your exact marketing budget. Your marketing budget highly depends on the size of your business, and it is foremost to analyse the exact period for which you have been in the sales. Here are a few tips on how to determine the budget for your company's digital marketing.

Revenue calculation of your company
Before setting any budget for marketing, you must analyse the gross revenue of your company. Your company's accountant or salesperson can figure it out for you.

Keep an ideal range budget for your marketing.
For a newly established business, marketing costs can go up nearly 12-20%. If you have an old business, your marketing costs can be less than this. Moreover, determine the ROI of any marketing campaign and marketing strategy that drives better results for your business and spend on that.

As the term already gives a glimpse, online marketing revolves around marketing through digital means. Advertising surrounds spreading the words about a business, which makes marketing all about reaching the audience through the digital space. With further strategies, it aims at making way for a business to reach the top of search engine result pages. It strives to build a brand and build a way for it to become a recognised name among other businesses. Engaging with customers holds separate importance, and with the apt platforms and strategies, online advertising paves the way for that as well. However, the end goal for a business is to reach its target audience and persuade them to purchase the products or services. That is what every marketing plan is focused on. All in all, the purpose of digital marketing is to assist you in generating new traffic, leads, and sales for your company by reaching out to individuals seeking your services and products.